When Amy Blair first landed in Malaysia, she never imagined she’d become the founder of the country’s only B Corp-certified batik brand. What began as a small project to help a friend earn extra income has since blossomed into Batik Boutique, a multi-million ringgit social enterprise that’s carrying Malaysian heritage to the global stage.
Amy’s journey began with a simple request: a local man she knew needed work. Together, they experimented with handmade batik pieces, hoping to earn some side income. Amy admits it was a “naive” side hustle at the time, but what she quickly discovered was a much bigger opportunity: the power of heritage crafts to transform lives.
Being an American expat in Malaysia wasn’t always easy. Amy faced skepticism and criticism for stepping into a traditional Malaysian art form. But instead of shying away, she leaned into the challenge, honoring the heritage of batik while creating sustainable, modern opportunities for artisans.
Like many businesses, Batik Boutique faced uncertainty during the COVID-19 pandemic. But Amy and her team made a strategic pivot: producing face masks from batik fabric. What began as a survival move turned into their best-selling apparel line, sparking growth even in difficult times.
Today, Batik Boutique generates over RM7 million in revenue, and Amy’s vision is clear: to take Malaysian batik to the world as a premium, sustainable brand. With plans for international expansion, Batik Boutique is showing that heritage craft can thrive in the modern economy—while staying true to its roots.
Amy’s story offers powerful takeaways for entrepreneurs everywhere.
Start small, think big: What began as a side hustle turned into a global vision.
Embrace challenges: Criticism and setbacks can be catalysts for growth.
Stay agile: A timely pivot can unlock unexpected opportunities.
Listen to Amy Blair share her journey of Batik Boutique on BFM. Click to tune in.
0 comments
