Batik Boutique Launches Rimba Collection: A Celebration of Artisanship, Best-Sellers, and the Versatility of Batik

Kuala Lumpur, 4 September 2025 – On Wednesday, 3 September 2025, Batik Boutique proudly hosted the launch of its Rimba Collection at its flagship store in 1 Mont Kiara. Timed with the spirit of Merdeka and Malaysia Day, the event welcomed media friends, influencers, loyal customers, and batik lovers to discover the brand’s latest designs.

Inspired by Malaysia’s Rich Jungles

The Rimba Collection draws inspiration from the lush natural landscapes of Malaysia. Designed in bold, contemporary silhouettes, each piece is handmade by artisans, reflecting Batik Boutique’s mission to celebrate cultural traditions while creating sustainable livelihoods for local communities.

Introducing Palma and Celebrating Bukit

Alongside Rimba, guests experienced the Palma Collection—a line inspired by the elegance of tropical palms, designed for timeless, everyday wear.

The showcase also revisited the Bukit Collection, a customer favorite and best-seller. Known for its versatility and modern batik expressions, Bukit continues to resonate strongly with those seeking stylish, everyday batik essentials.

Collaboration with Embrace Jewellery

The launch further highlighted Embrace, Batik Boutique’s first cross-border collaboration with Singaporean jewelry label Embrace Jewellery. This partnership symbolizes unity and shared heritage, especially meaningful during Malaysia’s patriotic season.

A highlight of the event was a styling showcase led by Tengku Wazir, Marketing Director of Batik Boutique. The presentation demonstrated how batik can move seamlessly across different occasions:

• Resort-style looks perfect for holidays
  

• Casual wear suited for everyday life
  

• Elevated formal wear ideal for special occasions

This styling journey emphasized Batik Boutique’s vision of making batik accessible, stylish, and relevant in today’s wardrobe while staying true to its heritage roots.

Honoring Culture and Community

The event concluded with traditional kuih to commemorate Independence Day, paired with coffee sponsored by Kee Nguyen, Malaysia’s No. 1 Vietnamese coffee brand.

“The Rimba collection launch is an opportunity to show that choosing Batik Boutique means choosing to support local artisans while celebrating the modern heritage of authentic Malaysian batik. We want people to see how versatile batik truly is, from casual wear to formal looks—all while supporting the communities behind each piece,” shared Amy Blair, Founder & CEO of Batik Boutique.

As a certified B Corporation and social enterprise, Batik Boutique continues to grow its impact by training and employing artisans from marginalized backgrounds. To date, the brand has supported more than 400 artisans and touched the lives of over 1,500 beneficiaries across Malaysia.

Catch up on Event coverage of Batik Boutique and the Rimba Collection launch here:

• Batik Boutique kicked off September with the Launch of its Rimba Collection - TRPMSIA
  

• Threads of the Rainforest – Musotrees Magazine
  

• The boutique offers a range of batik pieces – Augustmanmy

• Batik Boutique Launches Rimba Collection In Celebration Of Merdeka & The Upcoming Malaysia Day - TRP

• Batik Boutique Unveils Jungle-Inspired Rimba Collection In Style - TRPMSIA